The game holds a rating of "Everyone 10+" from the Entertainment Software Ratings Board for crude humor and mild fantasy violence.Although designed for pre-teens, the game appeals to all ages.
At the beginning the player controls a novice wizard, who is named something that you chose at the start of the game, that wizard joins the Ravenwood School of Magical Arts, a school of wizardry located in a fictional town called Wizard City.Instead of the traditional character classes, Wizard101 offers players a choice among seven different "magic schools" (Fire, Ice, Storm, Life, Death, Myth and Balance) which will influence character development and parts of the magical spells (in form of collectible cards) available to the player in combat.
In Wizard101, the different areas accessible to players are referred to as "worlds". Upon character creation, only Wizard City is opened to access. As the player progresses, more worlds become available.